Liberty wrote an article saying that 120 000 new investors have signed onto the Stash app in the past twelve months. Over time, the company has noticed two savings ‘personalities’ that have started to emerge in the Stash community. The more popular choice is the Cash Plus portfolio, which is favoured by ‘The Stable Stasher’, due to short-term stability and capital protection. The SA Top 40 Shares portfolio is favoured by ‘Growth Motivated Stashers’, who are looking to place their money in a “sensible” long-term investment. Liberty said it takes less than 2 minutes to register a Stash tax-free investment. People can invest and save in a way that suits their lifestyle and habits.
