Investment management firm Prudential Financial has partnered with LeapFrog Investments, to acquire a strategic minority interest in the Alexander Forbes Group. The duo intends to acquire shares representing 14.8% of the issued share capital or 15.1% net of current treasury shares held by Mercer. Prudential’s vision is to be a global leader in expanding access to investing, insurance and retirement security. Alexander Forbes said this transaction will accelerate its transformation towards becoming the most impactful provider of financial advice to institutional clients and individual customers.




