Alexander Forbes ran print ads to promote its recent re-branding. This includes a new corporate identity and a new name, Alexforbes, a new logo and corporate colours. Alexforbes said its new brand is built on the principle of connection and explicitly depicts the Connector icon as a symbol of positive intent and care. It represents an open invitation to engage, to participate and to build together. It signifies the role Alexforbes aims to play in people’s lives, as it connects them to their aspirations, to their well-being and to their legacies.
