Discovery Invest launches new campaign geared at improving SA savings culture

Discovery Invest has launched a new campaign, “Make More Grown-up Decisions About Your Investments”, which features an 11-year-old boy named Dali. The aim of the campaign is to raise awareness around important financial decisions. The focus is on creating generational wealth, budgeting for longer retirement and diversifying through offshore investing. Discovery said, “No one is more honest than a child” and Dali’s clever and humorous quips are important messages about how South Africans can tackle the country’s poor savings culture, “…one decision at a time”.