Coronation Fund Managers has launched the ‘Inspire people to invest’ campaign, supported by a TVC it aired in March 2022. The asset manager said it is passionate about helping its clients achieve financial freedom, by inspiring them to take action to live the life they dream of, sooner. Coronation said it was inspired to move away from traditional retirement savings messaging, by positioning as a brand that inspires people to see investing in a fresh and accessible way, that yields more tangible rewards than the “…far-away event of retirement”.
