AVBOB aired a TVC to announce the launch of its 365+ campaign that aims to fight against gender-based violence. AVBOB stated that some fights call for more than social media activism, where ‘likes’ and ‘shares’ can only go so far. AVBOB invited people to stand up for mothers, sisters, daughters and sons because 16 days of activism is not enough. To support this, AVBOB has sponsored tears, a help-at-your-fingertips helpline, to help those that have been raped or abused.
