OUTsurance aired a TVC to promote its OUTBonus. The TVC stated that 20 years ago, OUTsurance made a promise that people will “…always get something out”. Since then, they have paid over R5 billion in OUTbonuses, an average of R1.5 million a day. The TVC captured the history of pay-outs over the years, with styled scenes depicting each period, to show how many people have benefitted from receiving their OUTbonus since 2001. The TVC has been supported by billboards since May 2022, promoting the brand promise that hasn’t changed in over 20 years.
