The Hollard Insurance Group won a silver award for its #DoItOnPurpose campaign in the Excellence in Internal Marketing category at the third annual Marketing Achievement Awards. The event, presented by the SABC and endorsed by the Marketing Association of South Africa, took place on 13 July 2022. The campaign was a digital game that encouraged Hollard staff to engage with the company purpose, as well as with their own personal purpose. The game guided Hollard staff through five levels, related to five goals that underpin Hollard’s greater purpose of enabling more people to “create and secure a better future”.
