Given all the challenges South Africans faced over the past two years, Standard Bank has launched its Signature Moments campaign. Standard Bank said this is a reinforcement of its brand proposition and amplifies its “It Can Be” over-arching brand positioning. Through this campaign, the bank is calling on people to share their stories and celebrate the milestones and achievements of their peers. Standard Bank partnered with City Press and Kaya FMon this campaign. Through the partnership people were encouraged to share their stories in a competition.
