1st for Women aired a new TVC and radio ads to promote its brand. The TVC showed various women in various situations, explaining how it doesn’t matter where they are, they are always thinking about safety. 1st for Women said that women should switch to an insurer that thinks about safety, just as much as they do. 1st for Women states that it puts safety in everything it does, as it builds South Africa’s only insurer dedicated to putting women’s safety first. The company says this is because “… a safer you is a fearless you”.
