In March 2022, FMI rebranded to Bidvest Life. To create awareness around the rebrand, the company CEO, Lulu Rasebotsa, interviewed with Cover magazine. The CEO discussed her experience and how she is equipped to lead Bidvest Life. She also discussed what she believes will be the catalyst for a “step-change” in the life insurance industry, towards protecting the pay-days of ordinary South Africans. This includes using the rebrand to create a consumer product. It will also help financial advisors leverage the Bidvest brand, to promote income protection.
