Tag: Bidvest Life
Bidvest Life promotes its Income Protection
Bidvest Life ran a print ad to promote its income protection, to financial advisors. The ad stated that advisors should make income protection a...
Bidvest Life uses a client testimonial to promote its income protection
Bidvest Life promoted its income protection benefits and used a client testimonial to support this. Bidvest Life used the story of Stephan, an eight-month-old...
Bidvest Life explains how the rebrand will benefit clients and financial...
In March 2022, FMI rebranded to Bidvest Life. To create awareness around the rebrand, the company CEO, Lulu Rasebotsa, interviewed with Cover magazine. The...
Bidvest Life promises to show up when life happens
Bidvest Life, previously known as FMI, aired a TVC to create awareness around its rebranding, while promoting its income protection. The ad features a...
FMI rebrands itself to Bidvest Life to unlock growth opportunities
FMI announced that it is rebranding to Bidvest Life, to move away from being ‘the best-kept secret’. FMI has been a division of Bidvest...
FMI warns that new unvaccinated customers will pay more for cover
FMI said that all new policy applications for Life Lump Sum or Life Income cover will require proof of Covid-19 vaccinations. Existing policyholders will...