Today, the best kept secret in insurance has hit the market. We're proud to announce that 27 years later, FMI is now Bidvest Life! #BidvestLife #ProudlyBidvest pic.twitter.com/EPLnjSsGWP
— Bidvest Life (@BidvestLife) March 17, 2022
FMI announced that it is rebranding to Bidvest Life, to move away from being ‘the best-kept secret’. FMI has been a division of Bidvest since 2016 and was the first insurer in South Africa to specialise in income protection for business owners and the self-employed market in 1995. As Bidvest Life, it wants to build a brand that makes life insurance solutions accessible to all South Africans. The new brand would form part of a broader Bidvest offering, that would offer consumers a wide range of financial services under one umbrella, including banking, short-term insurance and life insurance.
