RMB has launched a new brand campaign “Our talent is how we do both”, that speaks to the bank’s ability to deliver on seemingly opposite objectives like “net-profit vs net-zero”. The campaign is being flighted on airport billboards, digital and social media channels, print, radio and film/TV. The proposition of the campaign centres around ‘talent’, the opposition of traditional value vs innovative ideas and the power of bringing ‘both’ to cater to RMB clients. The campaign was launched internally first, to be followed by a phased public approach which started in May 2022.
