Bidvest Life promoted its income protection benefits and used a client testimonial to support this. Bidvest Life used the story of Stephan, an eight-month-old who had been diagnosed with neuroblastoma and after treatment, he suffered a post-operative stroke. The parents had Bidvest Life’s income protection policy, that comes with a Critical Illness Lumpsum benefit. This pays out 10% of the lumpsum amount and children are automatically covered at no additional cost. The parents admitted that the money came at a time when they really needed it. They said it took away the worry about making ends meet and allowed them to focus on their child’s health.
