Hollard ran several print ads to promote its ChangeMakers initiative that it launched in April 2022. The initiative aims to encourages all South Africans to volunteer their time and effort, in service of better communities and better futures. The ads stated that this is a first-of-its-kind insurance initiative that makes it easy to make “real change”, while allowing policyholders to save on their premiums. This is done by effectively earning back a portion of an insurance premium, by volunteering and doing good.
