Sanlam ran a new print ad to promote its Wealth Bonus Booster, targeted at financial advisors. The ad states that advisors’ clients who take out a qualifying Sanlam Premier Insurance solution and invest in a qualifying Sanlam Cumulus Echo Retirement Plan, will be rewarded. Not only will they get the Wealth Bonus, they will also be rewarded with Wealth Bonus Booster, for being a professional. To support this, Sanlam wrote an article explaining the unique challenges faced by professionals and how it helps financial advisors tailor-make offerings catering to this market.
