OUTsurance aired a new TVC to promote its Executive Pet insurance plan. The ad shows animation of a dog, telling people to not buy cheap pet insurance, that does not cover one’s needs. The executive plan provides cover of up to R47 500 a year, which includes sterilisation, routine care and accident cover. A basic accident plan will cost R69 per month. OUTsurance said its pet insurance is “…so simple” that “even the pet’s human will understand it”.
