In April 2021, BrightRock ran a print ad asking advisors, “Is your finely crafted financial plan a Masterpiece?” The ad used an amateur replica of Botticelli’s ‘Birth of Venus’, bringing the point about a Masterpiece home. In July 2022, BrightRock ran a similar print ad, this time using an amateur replica of Michelangelo’s ‘The Creation of Adam’. The insurer again argued that traditional life insurance products are not matched to their clients’ needs and could bring down an excellent financial plan. BrightRock also promoted its ‘industry first’ claim-stage choice, that allows clients to choose between a lump-sum or recurring pay-out for their income protection needs, or a combination of both.
