King Price promotes its “strangely simple insurance”

King Price aired a new TVC to promote its brand and personal, commercial and life insurance product offerings. The ad showed a farmer waxing himself, under the misunderstood instructions from his doctor to get vaxxed. He explained that his doctor told him if he wanted a long life with his wife, he needed to get waxed. King Price is positioning itself as an insurer that makes “sense, when others don’t”, with its “Super cheap, strangely simple insurance”.