King Price aired a new TVC that showed people commuting via “Thatha”, a human-powered Uber, because petrol has become so costly. The ad showed piggyback ride-hailing “drivers” carrying all kinds of people, from businessmen to moms with babies and even a government “blue light brigade” on bicycles, smirking past other road users. King Price said the bottom line is that as fuel prices go up, it has its customers’ backs, with premiums that keep dropping.
