Oneplan ran a new TVC to promote its “smart” pet insurance, with pre-paid vet visits. In the TVC, a woman is shown picking up her big dog, to protect it from other dogs. Oneplan stated that it is stressful being a “paw parent”, but having cover will give people the freedom to let their pets “live a little”. In addition, they are strongly promoting their digital offerings, by showing some of the features available on their app.
