OUTsurance aired a TVC promoting its easy, “one call away” life insurance. The ad featured an OUTsurance ambassador profiling employees in their offices, while he explains that medicals for life insurance policies up to R3 million, are not required for qualifying clients. OUTsurance said people can save time and money without the nuisance of medicals or the side effects of DMFLI, FBBT or FON, which are abbreviations for “Doing Medicals For Life Insurance”, “Fainting Because Blood Tests” and “Fear of Needles”.
