1st for Women ran a print ad to introduce its “purrfect” pet insurance offering, that has been specifically designed to put “…your fur babies first”. The ad outlines three plans: Fur Baby Basic, Top to Tail Classic and the Premium Paws plan. 1st for Women includes other benefits like Vet@First, their 24/7 emergency and healthcare line and Pet Taxi, to safely transport one’s pet to the parlour, vet or pet hotel. In addition, clients on the classic and premium plans get a 10% and 15% discount respectively, at the online Pet Store.
