1st for Women has aired new TVCs centred around the theme of women’s safety, claiming it’s the only insurer to do this. The TVCs show how the company’s products and services help keep women safe. One of these is titled Does your insurer keep you safe on the road?, which promoted its 24/7 Accident and Roadside Assistance through its dedicated fleet of Guardian Angels. It also expressed how it donates a portion of clients’ premiums to fight against women abuse. It promoted its trip monitoring service, at no additional cost and how it has put a father at ease, knowing his daughter will arrive at her destination safely.
