MiWay aired a radio ad to promote its car, home and business insurance. The ad stated that South Africans should forget about new year’s resolutions and focus on themselves and the things that help them “live their way”. This includes insuring their cars, homes and businesses with “…one of South Africa’s top-rated insurers on HelloPeter.com”. MiWay prompted customers to get an obligation-free quote, to “Live Your Way”.
