Momentum Corporate aired radio ads to promote its Employee Benefits Explained website, that was launched in February 2022. The ad seems to be targeting the Starting Out customer segment, by explicitly mentioning students looking for work and newly employed people. Momentum said saving for retirement is a vital part of securing one’s financial future and understanding one’s employee benefits can help do that. Momentum stated it wants to explain complex terms, in simple words, to help one make informed decisions. It prompted people to visit the Employee Benefits Explained website to learn more.
