Old Mutual Insure (OMI) ran a print ad to promote its Agriplus product range, targeted at financial advisers. This is the first time in 2021 that OMI ran an ad to promote this cover. OMI stated that it has been working alongside farmers for over 100 years. Over that time, OMI said it has learnt how to be prepared for any eventuality that could impact farmers. OMI positions itself as a partner to financial advisers, to help them take care of their clients.
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