OUTsurance ran a new TVC to promote additional benefits of its pet insurance offering. The TVC showed a cat curiously playing with items in its home. OUTsurance explained that the cat’s owners received a ‘Body condition score discount’ because the cat is in good shape. In addition, they receive a microchip discount and get other benefits like multiple pet item discounts and a cash OUTbonus after a claim-free period.
