Virseker aired a new TVC to promote its car and home insurance. In the TVC, a man is seen rapping about Virseker’s good service and being in the top three for client satisfaction in South Africa, five years in a row. Virseker also insures people in their language – Afrikaans – and it handles and pays out claims, “lightning fast”. The rapper’s chorus is to “…contact Virseker now, because now-now is too late”, indicating its South African roots with a local idiom.
