BEI™
Discovery promotes its new financial management tool
In October 2021, Discovery Bank launched its Vitality Money Financial Analyser. In January 2022, Discovery wrote an article to promote this budgeting tool. Discovery...
MiWay and Alexander Forbes appoint new CEOs with purpose
MiWay announced that it has appointed Burton Naicker as CEO as of 01 January 2022, who will also serve as a member of the...
OUTsurance introduces a ‘pause and play’ feature for its funeral plans
OUTsurance aired a TVC to promote its new ‘pause and play’ feature for its funeral plans. The feature gives clients the ability to pause...
1Life aims to help clients build generational wealth
1Life aired a new TVC to promote its Generational Wealth Plan that allows clients to tailor a combination of life, funeral, disability and dread...
OUTsurance promotes its affordable life insurance
OUTsurance aired new TVCs to promote its life insurance product offering. Some of the TVCs showed OUTsurance clients and an OUTsurance ambassador promoting “no...
1Life incentivises customers to purchase funeral cover online
1Life aired a TVC to promote that it can settle qualifying funeral cover claims in three minutes. The TVC showed a man and his...
Budget takes a comedic approach to promote car and home insurance
Budget Insurance aired a comedic TVC to promote its car and home insurance. The TVC shows a family of four faced with various unfortunate...
Momentum gives advisors investing content at their fingertips
Momentum Investments ran a print ad to promote its Global Matters WhatsApp Bot, targeted at financial advisers. Momentum stated that the Global Matters WhatsApp...
Dotsure promotes Hollard’s Paws24 as its own
Hollard originally owned Paws24, however in 2021 Hollard sold its non-life insurance policies to Dotsure. Subsequently, this is the first time Dotsure promoted the...
Old Mutual Insure promotes its agri-insurance solutions
Old Mutual Insure (OMI) ran a print ad to promote its Agriplus product range, targeted at financial advisers. This is the first time in...