In May 2022, Discovery Invest launched its Make More Grown-up Decisions About Your Investments campaign, aimed at bettering the savings culture in South Africa. To support this campaign, Discovery ran a variety of banner ads prompting people to explore their “trendy must-have” retirement plans and get an upfront boost of up to 20% to their investment, which can be invested offshore. The banner ads provided a button that directed people to the retirement plans on the Discovery website.
