King Price announced that it plans to launch its Life assurance business in the next quarter. King Price aims to provide simple and easy-to-understand comprehensive life assurance to the market. King Price Life already has just under a million lives insured, through its acquisition of Stangen. The company held off on its plans since March 2020 and will now launch into the market with the Stangen brand and a new brand called King Price Livin’. It stated that this is not about making the benefit different, but to make the benefit easier to understand, so people know what they are buying and what they are getting out.
