Old Mutual aired ads on Metro FM and Highveld Stereo, to promote its Optimal Retirement Annuity. The ads stated that this product allows people to adjust their premiums to make their life goals. In addition, it gives a bonus of 2.5% of the fund value back into the client’s retirement annuity in the fifth year, providing greater value on retirement. Old Mutual also ran internet banner ads to promote its tax-free savings account that allows people to invest from as little as R250 per month.
