Santam aired a new TVC to promote its home insurance offering. The ad showed a couple celebrating the purchase of their new home in a golf estate. As they are celebrating, a golf ball breaks through a window and smashes the large Smart TV. The couple seems to have not known that they would be living very close to the fairway, which increases the chances of golf balls destroying their home. Santam positions itself as a company that will protect one’s home, even when at risk.
