BEI™
Metropolitan GetUp uses the YCC to improve its brand imagery
Metropolitan GetUp aired a new TVC to promote its Funeral Fusion product, which merges the benefits of multiple funeral policies into one ‘cohesive’ solution....
Sanlam Private Wealth promotes its “expertly crafted” solutions
Sanlam Private Wealth ran a print ad to promote its wide range of expertly customised solutions across investment management, fiduciary and tax, equity-backed finance,...
King Price plans to launch a new Life assurance brand
King Price announced that it plans to launch its Life assurance business in the next quarter. King Price aims to provide simple and easy-to-understand...
Ninety One ‘tells it like it is’ when it comes to...
Ninety One aired a new TVC to promote its investment expertise. The format appears to be quite similar to the ‘no-frills’ approach taken by...
Hollard promotes its business insurance for various industries
Hollard aired a TVC to promote its business insurance that caters to the agriculture, trucking, engineering and marine industries. The ad stated that while...
Sanlam reports satisfactory interim financial results
Sanlam released its operational update for the first four months of 2022. It grew its Life insurance new business volumes by 8% and general...
Bidvest Life uses a client testimonial to promote its income protection
Bidvest Life promoted its income protection benefits and used a client testimonial to support this. Bidvest Life used the story of Stephan, an eight-month-old...
MiWay Blink promotes its ‘pay-as-you-drive’ car insurance
MiWay Blink wrote an article to promote its ‘pay-as-you-use’ digitally-based insurance offering, that offers clients cash back on their premiums paid, if they drive...
Hollard launches AI tool to speed up the vehicle claims process
Hollard partnered with Spanish technology company Bdeo, a company that streamlines insurance processes, to launch a ‘first of its kind’ motor vehicle assessing system...
1st for women puts women’s safety in everything it does
1st for Women aired a new TVC and radio ads to promote its brand. The TVC showed various women in various situations, explaining how...